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ABOUT Bb.

NEW Bb.BOND-BUILDING

Build new bonds and repair hair from the cortex to the cuticle (aka the inside out).
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NEW Bb.BOND-BUILDING

RESILIENT HAIR STARTS FROM WITHIN
Build new bonds and repair hair from the cortex
to the cuticle (aka from the inside out).
SHOP NOW

WHAT’S NEW WITH Bb.CURL?

We enhanced our formula with a rich blend of oils + butters to reduce frizz, boost hydration, and help those curls shine on.
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WHAT’S NEW WITH Bb.CURL?

We enhanced our formula with a rich blend of oils + butters to reduce frizz, boost hydration, and help those curls shine on.
SHOP NOW

VIRTUAL HAIR CONSULTATION

Product advice + styling tips from a Bb.Hairdresser. It’s personalized – and on us.
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VIRTUAL HAIR
CONSULTATION

Product advice + styling tips from a Bb.Hairdresser.
It’s personalized – and on us.
BOOK NOW

SHOP NOW. PAY LATER.
NO INTEREST - ALWAYS.

Instant hair joy - get hit now. Pay later.

LEARN MORE

SHOP NOW. PAY LATER.
NO INTEREST - ALWAYS.

Instant hair joy - get hit now. Pay later.
LEARN MORE

WHAT’S TRENDING

Discover hair heroes that are hot right now.
Bb.Bond-Building Repair Shampoo
Bb.Bond-Building Repair Shampoo
Heat, color, or chemical damage? We’ve got you covered. This shampoo is powered by our Honey Bond-Building Complex which repairs hair from the cortex to the cuticle. It works to build new bonds to strengthen hair, improve elasticity, and help repair damage. Plus, it smoothes the hair cuticle, adds shine, and fortifies weakened strands. Color-safe and free of sulfate cleansers.
Luxe, restorative daily cleanser that builds new bonds to strengthen strands
$31.00
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Bb.Bond-Building Repair Conditioner
Bb.Bond-Building Repair Conditioner
Resilient hair starts from within. This conditioner is powered by our Honey Bond-Building Complex which repairs hair from the cortex to the cuticle. Invented for hair chameleons, it builds new bonds to strengthen strands and protect against future damage. This daily conditioner also instantly detangles, reduces frizz, and smoothes the cuticle for softness and shine. Color-safe.
Daily reparative conditioner that builds new bonds to strengthen strands
$34.00
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Bb.Bond-Building Repair Treatment
Bb.Bond-Building Repair Treatment
The last word in hair repair. Used once a week in shower, this treatment goes deep to help reverse the look of past damage, fortifies hair fibers to protect against future damage, and smoothes the cuticle – for shine and softness. Powered by our Honey Bond-Building Complex, it builds new bonds to strengthen hair + helps repair damage from the cortex to the cuticle. Color-safe.
Weekly bond-building treatment for serious damage repair
$34.00
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Bb.Bond-Building Repair Trio
Bb.Bond-Building Repair Trio
Heat-styling enthusiast? Hair color chameleon? Instantly help repair damage with this powerful bond-building trio. New Bond-Building Repair Shampoo builds new bonds to strengthen hair while adding shine and improving elasticity. The Bond-Building Repair Conditioner also strengthens strands and instantly detangles, reduces frizz, and smoothes the cuticle for softness and shine. Last but not least, our Bond-Building Repair Treatment goes deep to help reverse the look of past damage as well as fortifying hair fibers to protect against future damage. All products are infused with our Honey Bond-Building Complex to build bonds and help repair the hair from the cortex to the cuticle (aka from the inside out). Color-safe.

Set includes:
Bond-Building Repair Shampoo Trial Size, 2oz
Bond-Building Repair Conditioner Trial Size, 2oz
Bond-Building Repair Treatment Trial Size, 2oz

Powered by our Honey Bond-Building Complex
$28.00
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Bb.Bond-Building Repair Styling Cream
Bb.Bond-Building Repair Styling Cream
Powered by our Honey Bond-Building Complex, this super styler builds new bonds to strengthen hair and helps repair damage from the cortex to the cuticle. Protects against heat tools (up to 450 degrees), fortifies to help prevent breakage and split ends, achieves light hold, and reduces frizz and flyaways. (We love a multi-tasker.) Safe for color and chemically-treated hair.
Multi-tasking super styler that builds bonds to strengthen hair
$34.00
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Bb.Heat Shield Thermal Protection Mist
Bb.Heat Shield Thermal Protection Mist
Beat the heat. This mist protects dried hair against heat tools (up to 450 degrees), repairs damage, and helps prevent breakage, thanks to our Honey Protective Complex. Plus, it conditions, reduces frizz, and improves elasticity. Added UV filters help protect hair against the drying effects of the sun. Color-safe.
Shield dry hair against heat tools up to 450 degrees

$32.00
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Bb.Heat Shield Blow Dry Accelerator
Bb.Heat Shield Blow Dry Accelerator
Less blow-dry time = less heat damage. This lightweight spray cuts blow-dry time by 50%*, 3 out of 5 people agree. Reduces frizz and flyaways, smoothes and conditions, and protects against heat damage and breakage, thanks to our Honey Protective Complex. Plus, added UV filters shield hair from the drying effects of the sun. Color-safe.

*Based on a consumer sensory study after one use.

Reduce blow-dry time + protect against heat
$32.00
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