The Best Hair Products & Products For Hair

Moisture Mask Set

Our two fave moisturizing masks are together for a limited time. Get majorrr moisture (thanks to our signature 6-Oil Blend) with Hairdresser’s Invisible Oil Balm-to-Oil Pre-Shampoo Masque. Amp up hydration for soft, shiny strands (curly or otherwise) with Curl Butter Masque.

$65.00

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Glow Bond-Building Styler

What’s your damage? This multi-tasker cures all: it smoothes, provides light hold, protects against heat damage, builds bonds to fortify hair fibers (instantly and over time, with repeat use), helps prevent breakage, and cooks dinner (j/k). Plus, it leaves behind a healthy glow. Infused with Bond-Building Technology and Honey Protective Complex.

What's the difference between Glow Bond-Building Styler and Repair Blow Dry?

Glow Bond-Building Styler deeply repairs hair and builds bonds to protect against future damage. It’s used before blow-drying or air-drying – or, as a finisher. Repair Blow Dry helps repair hair, and keeps blow-dries looking smooth for up to three days.

Repair your hair, in style.

$32.00

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Glow Blow Dry Accelerator

This lightweight spray cuts blow-dry time by 50%*, 3 out of 5 people agree. Plus, strands are left smooth, frizz-free, and protected against heat/UV damage and breakage – with a healthy glow.

*Based on a consumer sensory study after one use.

Blow-dry in the fast lane.

$16.00 - $32.00

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Glow Thermal Protection Mist

This mist protects dried hair against heat tools (up to 450 degrees), repairs damage, and fortifies hair fibers to strengthen and help prevent breakage – for a healthy glow. Plus, it conditions and tames frizz; and revives hair between washes. Infused with Honey Protective Complex.

Beat the heat.

$32.00

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Hairdresser's Invisible Oil Heat/UV Protective Primer

This sublime leave-in treatment defrizzes, detangles, protects and conditions dry, coarse, or brittle hair.

The best hair heat protection under the sun.

$13.00 - $28.00

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Hairdresser's Invisible Oil Soft Texture Finishing Spray

Infused with our signature 6-Oil Blend, this finishing mist gives styled hair a soft, casually-tousled texture, with light hold. (Think: bedhead, if you snoozed on satin sheets.) Our nourishing, signature 6-oil blend helps to provide soft texture. Perfect for dry or damaged hair, and anyone who wants soft texture that lasts.

Tousled texture. Feather-soft feel.

$15.00 - $32.00

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Hairdresser's Invisible Oil

This transformative clear oil instantly vanishes into hair – leaving a frizz-free, feathersoft feel and a trace of shine.

Light as air, for healthy hair.

$22.00 - $40.00

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Hairdresser's Invisible Oil Shampoo

This multi-tasking, moisturizing shampoo instantly transforms dry, coarse or brittle hair – leaving it soft, silky, and smooth, without the weight.

A featherlight moisturizing shampoo for dry hair.

$13.00 - $75.00

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Hairdresser's Invisible Oil Conditioner

This multi-tasking, moisturizing conditioner instantly transforms dry, coarse or brittle hair – leaving it soft, silky, and smooth, without the weight.

A divine dose of hair moisture.

$13.00 - $79.00

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Hairdresser's Invisible Oil Cleansing Oil Creme Duo

This low-foam cleanser and moisturizing creme is designed in dual chambers for a gentle, low-foaming wash that leaves hair’s natural oils intact.

Your ultimate nourishing, dry hair treatment.

$38.00

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Hairdresser’s Invisible Oil UV Protective Dry Oil Finishing Spray

This ultra-lightweight, frizz-taming micromist adds an instant boost of radiance to finished style - and helps hydrate and soften dry hair.

For subtle shine and softness.

$19.00 - $34.00

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Hairdresser’s Invisible Oil Balm-to-Oil Pre-Shampoo Masque

This pre-shampoo masque nourishes and hydrates – leaving hair soft, silky, and ultra-manageable in one use.

A transformative treatment for intense hydration.

$43.00

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Hairdresser's Invisible Oil Hot Oil Concentrate

Parched hair? Pamper it. Packed with our 6-Oil Blend and boosted with Castor Oil, this potent heated oil envelopes tresses in hydration – for a nourished, smooth finish, and a luxe self-care experience.

The heat is on.

$8.00 - $30.00

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Hairdresser's Invisible Oil Fragrance for Hair and Body

Inspired by the fan-fave fragrance blended into our Hairdresser’s Invisible Oil collection, this warm, delicate scent is spiked with Tiare Flower and Coco Plum notes – for a fruity sweetness that’s holiday-party perfect.

Size: 2.4 fl oz

A heaven-sent scent.

$29.00

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Thickening Spray

This pre-styler spray creates lasting lift and volume – for your lushest blow dry, ever. (Same formula you know and love.)

Lush, thick hair starts here.

$11.00 - $30.00

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Pink Ribbon Thickening Spray

This pre-styler spray creates lasting lift, volume, and body – for your lushest blow dry, ever. When you buy our limited-edition pink ribbon spray, we’ll donate 20% to the Breast Cancer Research Foundation®.

Makes a big difference.

$30.00

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Thickening Dryspun Texture Spray

This translucent dry finishing spray adds volume, lift, and airy texture – instantly. (Same formula, new name.)

A texturizing hair spray that adds airy volume.

$15.00 - $47.00

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Thickening Go Big Treatment

This first-of-its-kind concentrate swells each strand – thanks to Emblica technology. Follow with your fave Bb.Thickening styler for lush, plush movement that stays up – all day.

The first step to sky-high styles.

$30.00

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Thickening Volume Conditioner

This new, updated formula provides lightweight moisture – and contains Emblicatechnology, which expands each strand for voluminous, full-bodied styles.

Body building made easy.

$12.00 - $66.00

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Thickening Volume Shampoo

This lightweight shampoo instantly preps hair for soft, touchable, moveable volume that lasts all day. (Same formula you know and love.)

The best volumizing shampoo for instant body building.

$12.00 - $62.00

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Thickening Great Body Blow Dry Creme

This heat-protective cream helps inflate blow dries to luscious new heights. Spiked with strand-swelling Emblica technology, the formula infuses hair with major volume.

Your blow dry just got bigger.

$16.00 - $32.00

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Thickening Full Form Soft Mousse

This heat-protective mousse gives the same volume you love, but with a new, moisturizing formula – for a soft, cushiony (crunch-free) feel.

High-volume hair you can fluff, muss, and touch.

$31.00

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Thickening Creme Contour

This lightweight, pliable styling creme adds lived-in texture and definition to full-bodied styles.

A styling creme for definition – without deflation.

$29.00

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Curl Pre-Style/Re-Style Primer

This moisturizing, UV protective primer detangles and defines on day one – and refreshes and re-shapes on day two (and beyond).

Hair-nourishing, detangling, refreshing – a curl’s best friend.

$12.00 - $28.00

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Curl Shampoo

This gentle shampoo instantly de-frizzes and hydrates while cleansing.

Smoothes, perfects and protects against frizz.

$31.00

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Curl Custom Conditioner

This hydrating conditioner can be used three different ways: as a rinse-out, leave-in, or co-wash.

It’s conditioner, curated by you.

$34.00

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Curl Conditioning Mousse

This lightweight mousse locks in moisture for defined, touchable curls.

For a tumble of touchable, defined curls.

$31.00

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Curl Defining Creme

This UV protective creme helps create flexible curls with definition.

Hair cream for curly hair – from waves to ringlets and beyond.

$16.00 - $31.00

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Curl Butter Masque

This deep moisture treatment re-energizes lifeless curls – leaving hair springy, soft, and shiny.

The curl-quencher.

$39.00

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Curl Anti-Humidity Gel-Oil

This frizz-fighting gelee combines the hold of a gel with the hydration of an oil – for glossy, elongated curls with movement.

Our anti-humidity, frizz-fighting fix.

$30.00

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Curl Luminous Oil Spray

This weightless, silicone-free moisture spray enhances curl integrity, fights frizz, and adds shine. Plus, it provides heat protection – and contains UV filters to help protect against the drying effects of the sun.

A gleamy, dreamy, frizz-free finish.

$16.00 - $34.00

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Surf Spray

This salt spray adds volume, body, and texture for matte, beachy waves (year-round).

The original sea salt spray.

$16.00 - $27.00

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Surf Infusion

This salt-meets-oil spray provides soft texture for sea-tossed waves with sheen.

The beach, bottled.

$17.00 - $29.00

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Surf Styling Leave In

Land-locked? Beach, please. Make waves wherever you go with our new, limited edition Surf Styling Leave In. This UV-protective gel-creme conditions, detangles, and fights frizz – for the softest waves under the sun.

Make waves wherever you go.

$29.00

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Surf Foam Wash Shampoo

A daily cleanser for buoyant body and soft, seabreezy texture.

Après-beach texture – without the beach.

$27.00

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Surf Creme Rinse Conditioner

A lightweight, moisturizing conditioner for buoyant body and soft, seabreezy texture.

Après beach texture (and moisture) – without the beach.

$29.00

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Surf Foam Spray Blow Dry

Part mousse (but way lighter), part salt spray (but less gritty) – for big, beachy texture with heat-styled polish.

Beachy hair can be glamorous, too.

$17.00 - $31.00

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Prêt-à-powder Très Invisible Dry Shampoo

An invisible, 2-in-1 style extender that cleanses and adds volume from roots to ends.

The best dry shampoo. Period.

$15.00 - $47.00

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Prêt-à-powder Très Invisible (Nourishing) Dry Shampoo

An invisible, 2-in-1 style extender to cleanse roots and nourish ends.

A dry shampoo for dry hair.

$14.00 - $47.00

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Prêt-à-powder

This dry shampoo instantly creates volume, adds texture, absorbs oil, and refreshes styles.

Let great hair days live on.

$13.00 - $28.00

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Sumo Liquid Wax+ Finishing Spray

Piecey, lived-in texture is so badass. Use this texturizing spray-wax for a (deliberately) undone look with buildable separation, light hold, and natural sheen. Think: day 2 hair, but on day 1.

Wild child vibes.

$32.00

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Sumotech

This flexible creme solid is part wax, part paste, part creme – for pliable texture with a lo-shine finish.

Styling essential for short hairstyles.

$29.00

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Semisumo

This hi-shine pomade helps fight frizz, creates definition and gives subtle hold for elegant, polished looks.

High shine, definition, and frizz control.

$29.00

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Sumogel

This hi-hold, clear gel solid creates clean styles with shine – and zero flakes.

It’s styling gel, all grown up.

$29.00

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Sumoclay

This matte, lightweight clay gives hair texture and workable hold – for bulked-up, broken-in looks.

A matte clay for texture and every-which-way styling.

$29.00

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Repair Blow Dry

This serum-in-creme helps repair hair and keep blow dries looking smooth and healthy for up to three days.

Instant tress therapy to add shine and fix split ends.

$15.00 - $32.00

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All-Style Blow Dry

A heat protective blow-dry creme for bounce, shine and volume.

One-step wonder creme for frizz control.

$32.00

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Straight Blow Dry

This heat-protective blow-dry creme helps keep styles smooth, sleek and frizz-free for up to three days.

Get it straight.

$16.00 - $32.00

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Grooming Creme

This conditioning styling creme gives separation, subtle hold, and a smooth, satin finish – whether air-dried or blow-dried.

For perfectly-imperfect, lived-in texture.

$31.00

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Blondish Hair Powder

This tinted dry shampoo absorbs excess oil, boosts texture, and enhances and refreshes color.

A little tint, a little texture, a little dry shampoo.

$36.00

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Brownish Hair Powder

This tinted dry shampoo absorbs excess oil, boosts texture, and enhances and refreshes color.

Dry shampoo with a little tint, for dark hair.

$36.00

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While You Sleep
Damage Repair Masque

An overnight treatment to help reverse the appearance of damaged hair – for swingy, silky (de-stressed) strands by A.M.

Overnight hair mask for healthier strands (by morning).

$49.00

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Save the Day
Daytime Protective Repair Fluid

A highly restorative, daily fluid for petal soft, instantly healthy-looking hair.

Daytime repair, for seriously soft hair.

$25.00 - $45.00

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Save the Day + While You Sleep Set

Our fave day-to-night duo, together for a limited time. Pamper stressed out strands all day long with the feathersoft, silkening effects of Save The Day Daytime Protective Repair Fluid. Pair it with the overnight reparative care of While You Sleep Damage Repair Masque for healthier hair (by morning).

$70.00

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Creme De Coco Shampoo

An indulgent cleanser for rich moisture.

Extra frizz control with a tropical touch.

$27.00 - $60.00

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Creme de Coco Conditioner

An indulgent conditioner for rich moisture.

Extra hair moisture with a tropical touch.

$29.00 - $64.00

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Gentle Shampoo

A creamy cleanser with enough moisture for everyone (and every day).

A mild, moisturizing shampoo for a creamy cleanse.

$27.00 - $60.00

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Super Rich Conditioner

A creamy conditioner with enough moisture for everyone (and every day).

Our creme de la creme of conditioners.

$29.00 - $64.00

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Seaweed Shampoo

A daily cleanser with marine extracts for lightweight moisture.

A refreshing mix of marine greens.

$25.00 - $60.00

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Seaweed Conditioner

A daily conditioner with marine extracts for lightweight moisture.

Marine greens deliver a lightweight, hair refresher.

$27.00 - $64.00

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Sunday Shampoo

This weekly detoxifying shampoo removes buildup and residue.

This deep-cleansing shampoo washes the week away.

$27.00

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Mending Shampoo

This mild cleanser helps restore and revive damaged hair.

A treat for ultra-damaged hair.

$31.00

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Mending Conditioner

This nourishing, moisture-rich conditioner helps restore and revive damaged hair.

A treat for ultra-damaged hair.

$34.00

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Quenching Shampoo

This mild, hydrating cleanser helps replenish and hydrate heat-styled hair.

Dry hair will drink it up.

$31.00

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Quenching Conditioner

This mild, hydrating conditioner helps replenish and hydrate heat-styled hair.

Dry hair will drink it up.

$34.00

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Color Minded Shampoo

This ultra-mild cleanser helps preserve color and shine.

Say no to color damaged hair.

$31.00

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Color Minded Conditioner

This deep, moisture-rich conditioner helps preserve color and shine.

Say no to color damaged hair.

$34.00

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Full Potential Shampoo

This invigorating shampoo helps reduce breakage when used as a part of the Full Potential regimen.

Helps fragile hair stay fuller and stronger – for longer.

$31.00

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Full Potential Conditioner

This nurturing conditioner helps reduce breakage when used as a part of the Full Potential regimen.

For hair that’s fuller, stronger, and stays with you longer.

$34.00

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Full Potential Booster Spray

This highly potent treatment promotes strength and elasticity when used as a part of the Full Potential regimen.

For hair that’s fuller, stronger, and stays with you longer.

$60.00

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Scalp Detox

This invigorating scalp refresh instantly removes product buildup, oil, and impurities.

A (tingly, zingy, fizzy) scalp detoxifier.

$34.00

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Prep Primer

This lightweight primer helps to detangle hair, preps hair for styling, and refreshes styles.

The ultimate hair styling product for prepping chic styles.

$26.00

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Tonic Primer

This invigorating primer is blended with herbs, vitamins, and Tea Tree Oil to detangle and refresh hair .

An ode to old-school barber elixirs.

$26.00

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Styling Creme

Part mousse, part creme – this body-building styler helps add lift and enhance curls.

“Versatile” is an understatement.

$27.00

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Brilliantine

Our first-ever product. This oil-based styling creme gives hair polish, separation, and sheen for languid, lived-in looks.

The OG of Bb. gives shiny, silky hair.

$25.00

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Bb.Gel

This hi-hold gel sculpts and shapes hair – for a shiny, radiant finish that isn’t flaky or sticky.

Give ‘em (hair styling) gel.

$27.00

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Bb.Texture

This gel-creme gives grit and lift for tousled texture with a matte finish.

A hair texture cream for that elusive undone-yet-done ‘do.

$31.00

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Don’t Blow It (Fine)

This first-of-its kind creme enhances texture and body for an air-dried look with a product-free feel.

No-fuss hair cream for easy, air-dried styles.

$16.00 - $31.00

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Don’t Blow It (Thick)

This rich creme conditions, de-frizzes, and adds control – for a refined, air-dried look (that lasts all day).

A de-frizzing, de-puffing hair moisturizer for air-dried styles.

$16.00 - $31.00

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holding spray

This holding spray creates firm (yet flexible, workable, and brushable) control.

A stylist staple hairspray, for superior hold.

$23.00

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Spray de Mode

This hairspray gives flexible, workable hold – plus, it has an exceptional memory for shape (even when brushed).

Our best friend (and best hairspray) backstage.

$32.00

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Strong Finish

This firm, no-slip hairspray gives strong hold with a modern, brushable finish – without flakes.

A stay-put finishing hairspray to hold styles all night (or day).

$32.00

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Does It All

This hairspray gives light hold and a brushable, touchable finish that’s perfect for soft styles.

The does-what-you-want texture hairspray.

$32.00

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Color Stick in Statement Shades

This velvety, dry fiber color stick offers vibrant color accents with a blendable, mess-free application.

Pigments of your imagination.

$26.00

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Color Stick in Natural Shades

This velvety, dry fiber color stick offers instant gray and root coverage with a blendable, mess-free application.

That about covers it.

$26.00

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