All-day volume starts in the shower with our Thickening Plumping Mask. Next, spritz Thickening Spray to boost hair thickness before you blow-dry for a lush blowout. Finish with Thickening Dryspun Texture Spray for 40% more volume instantly (vs. untreated hair), plus airy texture and lasting lift.

Thickening Plumping Mask 
All-day volume in 2 minutes. Infused with Strand-Plumping Technology.

Thickening Spray
Pre-styler for your lushest blow-dry ever. 

Thickening Dryspun Texture Spray
A Pro favorite for texture + lasting lift. Plus, it delivers 40% more volume instantly (vs. untreated hair). 

Treat your coils, curls, and waves to three curl-loving essentials from our Curl Collection, all enhanced with a rich blend of oils and butters. Our Curl Moisturizing Shampoo and 3-in-1 Conditioner gently cleanse, deeply hydrate, and leave hair shiny. Curl Reactivator reduces frizz, revives, and gives curls a boost on Day 2 (3, 4, and beyond.) A Pro-curated trio sized to love curls anywhere.

Set includes:
Curl Moisturizing Shampoo (Trial Size) 60ML/2.0FLOZ
Curl 3-in-1 Conditioner (Trial Size) 60ML/2.0FLOZ
Curl Reactivator (Trial Size) 60ML/2.0FLOZ

Heat-styling enthusiast? Hair color chameleon? Repair and protect with this powerhouse trio infused with our Honey Bond-Building Complex. Start with Repair Shampoo + Conditioner to strengthen hair + help repair damage from the cortex to cuticle to lipid layer (aka from the inside out). Finish with our Repair Styling Cream to protect from heat tools up to 450°F/232°C, make hair 3x stronger instantly + help prevent the formation of split ends by 61% vs. untreated hair.

Set Includes:
Bond-Building Repair Shampoo (Trial Size) 60ML/2.0FLOZ
Bond-Building Repair Conditioner (Trial Size) 60ML/2.0FLOZ
Bond-Building Repair Styling Cream (Trial Size) 60ML/2.0FLOZ

This hybrid gel-cream gives grit and lift for tousled texture with a matte finish.

FORMULATED FOR

Ideal for Fine to Medium hair types looking for tousled texture with a matte finish.

Patterns: Straight, Wavy
Diameters: Fine, Medium
Conditions: Untreated

FRAGRANCE

Fresh sparking notes of citrus, watery fruits, and delicate floral are perfectly paired with soothing marine nuances throughout. Warm woods and clean musk complete this blend.

This gentle scalp scrub clears the way for a healthy-looking, balanced hair and scalp. Infused with Dead Sea Salt and a trio of nutrient-rich seaweeds, it promotes an optimal scalp environment by drawing out impurities like dirt, excess oil, and buildup to refresh + invigorate.

RESULTS

2X shine after one use vs. unwashed hair.

FORMULATED FOR

Ideal for all hair types seeking to gently exfoliate and purify scalp and strands.

Patterns: Curly, Wavy, Straight
Diameters: Fine, Medium, Thick
Conditions: Untreated, Color-Treated, Oily, Dry, Scalp Care

FRAGRANCE

A crisp, lightweight, refreshing fragrance that transports the senses with notes of Crisp Apple, Leafy Green, Mint Leaf, Pineapple and White Woods Blend.

This lightweight formula helps neutralizes brassiness and enhance your tone while adding hydration, reducing frizz, and smoothing the cuticle for soft, healthier-looking hair. Plus, it provides heat protection up to 450°F/232°C.

FORMULATED FOR

Ideal for all hair types with blonde hues seeking to neutralize brass and enhance cool tones while hydrating and providing heat protection.

Patterns: Curly, Wavy, Straight
Diameters: Fine, Medium, Thick
Conditions: Color-Treated, Dry, or hair damaged by heat, chemical, or physical styling

FRAGRANCE

Vibrant Pink Currant, Grapefruit, Pear, and Cardamom Tea make a bright start. Cucumber, Violet, Rose are at its heart. Woods, Sandalwood, Cedarwood, Orris create a comforting, delightful finish.

This lightweight detangling spray sets the stage by detangling and refreshing hair before applying styling products.

FORMULATED FOR

Ideal for hair types looking for a weightless detangling primer.

Patterns: Wavy, Straight
Diameters: Fine, Medium
Conditions: Untreated, Color-Treated, Dry, Chemically Damaged, Physically Damaged, Mechanically Damaged

FRAGRANCE

Featuring top notes of bourgeon de cassis, middle notes of crushed spearmint leaves, and base notes of white woods.

This detangling spray is inspired by old-school barber elixirs. A Bb.Stylist favorite that refreshes and preps hair for styling.

FORMULATED FOR

Ideal for hair types looking to invigorate hair and scalp while detangling.

Patterns: Curly, Wavy, Straight
Diameters: Medium, Thick
Conditions: Untreated, Color-Treated, Dry, Chemically Damaged, Physically Damaged, Mechanically Damaged, Scalp Care

FRAGRANCE

A scent that stems from the natural aromatic ingredients in the formula - Tea Tree Oil, Menthol, and Peppermint Extract and Oil.

This tinted dry shampoo cleanses and gives hair instant fullness with a matte finish - no shower required. Plus, it covers roots to refresh color for medium to dark brown hair.

FORMULATED FOR

Ideal for medium to dark brown, Fine to Thick hair seeking a tinted dry shampoo.

Patterns: Curly, Wavy, Straight
Diameters: Fine, Medium, Thick
Conditions: Untreated, Color-treated, Dry, or hair damaged from Heat, Chemical, or Physical styling.

FRAGRANCE

Unscented

This tinted dry shampoo cleanses and gives hair instant fullness with a matte finish - no shower required. Plus, it covers roots to refresh color for blonde to light brown hair.

FORMULATED FOR

Ideal for blonde to light brown, Fine to Thick hair seeking a tinted dry shampoo.

Patterns: Curly, Wavy, Straight 
Diameters: Fine, Medium, Thick
Conditions: Untreated, Color-treated, Dry, or hair damaged from Heat, Chemical, or Physical styling.

FRAGRANCE

Unscented

These velvety, dry fiber color sticks offer instant root coverage for gray hair with a blendable application.

FORMULATED FOR

Ideal for those looking to effectively cover up gray hair and hide roots.

Patterns: Curly, Wavy, Straight
Diameters: Fine, Medium, Thick
Conditions: Untreated, Color-treated, Dry, or hair damaged from Heat, Chemical, or Physical styling.

FRAGRANCE

Unscented

These velvety, dry fiber color sticks offer instant root coverage for gray hair with a blendable application.

FORMULATED FOR

Ideal for those looking to effectively cover up gray hair and hide roots.

Patterns: Curly, Wavy, Straight
Diameters: Fine, Medium, Thick
Conditions: Untreated, Color-treated, Dry, or hair damaged from Heat, Chemical, or Physical styling.

FRAGRANCE

Unscented

This rich but lightweight hair serum repairs past wear and tear - and helps fortify against future damage. Highly restorative, it leaves strands petal soft and instantly healthy-looking.

FORMULATED FOR

Ideal for all types of damaged hair.

Patterns: Curly, Wavy, Straight
Diameters: Fine, Medium, Thick
Conditions: Color-treated, Dry, chemically Damaged, Physically Damaged, Mechanically Damaged

FRAGRANCE

As the fragrance opens, a radiant warm burst of sun-ripened citrus and black currant. Then the transition to soft jasmine and a restorative aroma of soft amber.

This non-aerosol hairspray creates firm (yet flexible), workable and brushable control.

FORMULATED FOR

Ideal for all hair types seeking hold and flexibility in their finished style.

Patterns: Curly, Wavy, Straight
Diameters: Fine, Medium, Thick
Conditions: Untreated, Color-Treated, Dry, Chemically Damaged, Physically Damaged, Mechanically Damaged

FRAGRANCE

Fresh sparking notes of citrus, watery fruits and delicate floral are perfectly paired with soothing marine nuances throughout. Warm woods and clean much complete this blend.

This high-hold hair gel sculpts and shapes hair and gives a shiny, radiant finish that isn't flaky or sticky.

FORMULATED FOR

Ideal for all hair types seeking hold and shine for their style.

Patterns: Curly, Wavy, Straight
Diameters: Fine, Medium, Thick
Conditions: Untreated, Color-treated

FRAGRANCE

Opens with bright citrus and sparkling aldehydes bursting with watery freshness. A heart of white tea and dewy greens bring a delicate transparency while woods and musk whisper throughout.

This heat-protective blow-dry cream helps keep styles smooth and sleek and reduces frizz for up to 3 days.

FORMULATED FOR

Ideal for Medium to Thick hair types seeking smooth, sleek styles.

Patterns: Curly, Wavy, Straight
Diameters: Medium, Thick
Conditions: Untreated, Color-Treated, Dry, or hair damaged from Heat, Chemical, or Physical Styling

FRAGRANCE

A blend of orchid, star jasmine and patchouli, with fresh notes of citrus red currant. Creamy sandalwood and amber vanilla leave a sweet trail.

This heat-protective blow-dry serum cream hybrid helps repair hair and keeps blow dries looking smooth for up to 3 days.

FORMULATED FOR

Ideal for Medium to Thick hair types seeking to smooth and seal split ends.

Patterns: Curly, Wavy, Straight
Diameters: Medium, Thick
Conditions: Untreated, Color-Treated, Dry, Chemically Damaged, Physically Damaged, Mechanically Damaged

FRAGRANCE

A top note of bright citrus and watery freshness opens up to a heart of white tea, lily of the valley, and dewy greens with whispers of musky notes throughout.

This styling cream helps build body, adds lift, and creates slicked-back looks. Plus, it enhances curls. Versatile, is an understatement.

FORMULATED FOR

Ideal for Fine to Medium hair types seeking a versatile styler for volume or sleek looks.

Patterns: Wavy, Straight
Diameters: Fine, Medium
Conditions: Untreated, Color-Treated

FRAGRANCE

Featuring top notes of bourgeon de cassis, middle notes of crushed spearmint leaves, and base notes of white woods.

This styling cream for Fine to Medium hair enhances texture and body for a bouncy, air-dried look. All with a product-free feel.

Medium to Thick Hair? Reach for Don't Blow It Thick Air-Dry Cream.

FORMULATED FOR

Ideal for Fine to Medium hair types looking for an air-dry cream.

Patterns: Wavy, Straight
Diameters: Fine, Medium
Conditions: Untreated, Color-treated, Dry

FRAGRANCE

A top note of bright citrus and watery freshness opens up to a heart of white tea, lily of the valley, and dewy greens with whispers of musky notes throughout.

This styling cream for Medium to Thick hair conditions, reduces frizz, and gives light hold for a bouncy, air-dried look.

Fine to Medium Hair? Reach for Don't Blow It Fine Air-Dry Cream.

FORMULATED FOR

Ideal for Medium to Thick hair types looking for an air-dry cream.

Patterns: Curly, Wavy, Straight
Diameters: Medium, Thick
Conditions: Untreated, Color-treated, Dry

FRAGRANCE

A top note of bright citrus and watery freshness opens up to a heart of white tea, lily of the valley, and dewy greens with whispers of musky notes throughout.

This treatment spray is for breakage-prone or thinning hair. When used as a part of the Full Potential regimen, this highly potent treatment promotes strength and elasticity - for hair that's fuller, stronger, and stays with you longer.

RESULTS

Immediately: 80% of regimen users said hair looks fuller.*
After four weeks: 80% of users said hair felt stronger and looked healthier, 86% said hair was easier to style.**

*Consumer testing on 83 women after one use of Full Potential Shampoo, Conditioner + Booster.
**Consumer testing on 100 women after 4 weeks use of Full Potential Shampoo, Conditioner + Booster.

FORMULATED FOR

Ideal for all hair types that are breakage-prone or thinning.

Patterns: Curly, Wavy, Straight
Diameters: Fine, Medium, Thick
Conditions: Untreated, Color-treated, Dry

FRAGRANCE

Featuring top notes of citrus, middle notes of fresh florals, and base notes of leather, sandalwood, and amber.

This exfoliating shampoo is for breakage-prone or thinning hair. When used as part of the Full Potential regimen, our invigorating shampoo helps reduce breakage - for hair that's fuller, stronger, and stays with you longer.

RESULTS

Immediately: 80% of regimen users said hair looks fuller.*
After four weeks: 80% of users said hair felt stronger and looked healthier, 86% said hair was easier to style.**

*Consumer testing on 83 women after one use of Full Potential Shampoo, Conditioner + Booster.
**Consumer testing on 100 women after 4 weeks use of Full Potential Shampoo, Conditioner + Booster.

FORMULATED FOR

Ideal for all hair types that are breakage-prone or thinning.

Patterns: Curly, Wavy, Straight
Diameters: Fine, Medium, Thick
Conditions: Untreated, Color-treated, Dry

FRAGRANCE

Featuring top notes of citrus, middle notes of fresh florals, and base notes of leather, sandalwood, and amber.

This sea salt spray offers a softer twist on beachy, sun-dried styles with a salt-in-oil formula that builds soft, tousled texture with sheen.

Fine to Medium hair? Reach for Surf Sea Salt Spray.

FORMULATED FOR

Ideal for Medium to Thick hair that's seeking a salt spray texture and subtle shine + conditioning.

Patterns: Wavy, Straight
Diameters: Medium, Thick
Conditions: Untreated, Dry

FRAGRANCE

Soothing marine nuances and subtle citrus notes make this unique fragrance a refreshing take on an ocean swim.

Part mousse (but way lighter), part sea salt spray (but less gritty) for big beachy texture with heat-styled polish. Best for those with Fine to Medium hair or anyone looking for big beachy volume.

FORMULATED FOR

Ideal for Fine to Medium hair types seeking beachy texture while blow drying.

Patterns: Wavy, Straight
Diameters: Fine, Medium
Conditions: Untreated

FRAGRANCE

Soothing marine nuances and subtle citrus notes make this unique fragrance a refreshing take on an ocean swim.

A treatment for dry to very dry hair, this ultra-rich, multi-tasking leave in is great for all hair textures and delivers up to 72 hours of hydration, high-humidity protection, and frizz reduction. Enhanced by skincare-grade biomimetic Hyaluronic Acid, Kalahari Melon Seed Oil, and our signature 6-oil blend, it nourishes dry, brittle hair from scalp to ends. As a multi-tasker, it also detangles, provides heat protection up to 450°F/232°C, and can be used directly on the scalp and on damp or dry hair. Formulated for all hair types and textures that need ultra-rich hydration.

This pigment-preserving shampoo, formulated with our PRO ColorShield technology, protects hair color from fading. Plus, it helps smoothe and seal the cuticle for luminous, locked-in color. Live in vibrant color with amplified vibrance and shine that enhances the look of color-treated hair.

RESULTS

4X color-safe hydration and +90% vibrancy instantly vs. untreated hair.

FORMULATED FOR

Ideal for color-treated hair.

Patterns: Coily, Curly, Wavy, Straight
Diameters: Fine, Medium, Thick
Conditions: Color-Treated

FRAGRANCE

Fruity, warm, fresh - a scent that embodies the vibrant, protective essence defining this collection.

This transformational rinse-out hair treatment, recommended by Bb.Pros to hold your favorite new hue, protects color from fading and delivers stand-out shine + softness - in just one minute. Formulated with our PRO ColorShield, this pigment preserver smoothes and seals the cuticle for brilliant color that lasts.

RESULTS

36 washes of color protection. 3 days of lasting shine.

FORMULATED FOR

Ideal for color-treated hair.

Patterns: Coily, Curly, Wavy, Straight
Diameters: Fine, Medium, Thick
Conditions: Color-Treated

FRAGRANCE

Fruity, warm, fresh - a scent that embodies the vibrant, protective essence defining this collection.

This powerhouse protective leave-in conditioner, a lightweight choice for Fine to Medium hair, imparts instant moisture and color vibrancy that lasts. Formulated with our PRO ColorShield, this pigment-preserving sealer fends off color-fading and smoothes + seals the cuticle for luminous, locked-in color. Plus, it helps prevent split ends, reduces frizz, and protects from heat.

Medium to Thick hair? Reach for Illuminated Color Seal Leave-In Conditioner Rich

RESULTS

12 weeks of color fade fighting power.

FORMULATED FOR

Ideal for color-treated hair.

Patterns: Coily, Curly, Wavy, Straight
Diameters: Fine, Medium
Conditions: Color-Treated

FRAGRANCE

Fruity, warm, fresh - a scent that embodies the vibrant, protective essence defining this collection.

This powerhouse protective leave-in conditioner, richly formulated for Medium to Thick hair, imparts instant moisture and color vibrancy that lasts. Formulated with our PRO ColorShield, this pigment-preserving sealer fends off color-fading and smoothes + seals the cuticle for luminous, locked-in color. Plus, it helps prevent split ends, reduces frizz, and protects from heat.

Fine to Medium hair? Reach for Illuminated Color Seal Leave-in Conditioner Light.

RESULTS

12 weeks of color fade fighting power.

FORMULATED FOR

Ideal for color-treated hair.

Patterns: Coily, Curly, Wavy, Straight
Diameters: Medium, Thick
Conditions: Color-Treated

FRAGRANCE

Fruity, warm, fresh - a scent that embodies the vibrant, protective essence defining this collection.

This bouncy, versatile, silicone-free pomade shapes + styles your curly hair while providing hold, shine, and definition - all without a flaky finish. Use on damp or dry curly hair to smooth, separate, reduce frizz, and help moisturize hair. Calling all curls: this is our go-to for glossy, defined curls.

FORMULATED FOR

Ideal for all curl patterns seeking a pomade that provides hold, shine, and definition.

Patterns: Coily (4A-4C), Curly (3A-3C), Wavy (2A-2C)
Diameters: Fine, Medium, Thick
Conditions: Untreated, Color-Treated, Dry, or hair damaged from Heat, Chemical, or Physical styling

FRAGRANCE

Top notes of sparkling pink grapefruit and sweet lemons elevate the freshness of this fragrance's signature floral heart of jasmine and muguet, transitioning into a warm, creamy backdrop of woods and musk.

This frizz-reducing, hair gel-oil hybrid adds bounce, shine, and moisture while nourishing and protecting against humidity.

FORMULATED FOR

Ideal for coily to curly patterns seeking moisture, bounce, and shine.

Patterns: Coily (4C-4A), Curly (3C-3A)
Diameters: Medium, Thick
Conditions: Untreated, Color-Treated, Dry, or hair damaged from Heat, Chemical, or Physical styling

FRAGRANCE

Top notes of sparkling pink grapefruit and sweet lemons elevate the freshness of this fragrance's signature floral heart of jasmine and muguet, transitioning into a warm, creamy backdrop of woods and musk.

This lightweight heat protectant mist cuts blow-dry time by 50%*, 3 out of 5 people agree. Featuring our Honey Protective Complex, it reduces frizz and flyaways, smoothes and conditions, protects against heat, and prevents breakage. Plus, added UV filters help protect hair from the drying effects of the sun.

Less blow-dry time = less heat damage.

*Based on a consumer sensory study after one use.

RESULTS

Based on a consumer sensory study after one use this hair mist cuts blow-dry time by 50%, 3 out of 5 people agree.

FORMULATED FOR

Ideal for hair seeking decreased blow dry time.

Patterns: Curly, Wavy, Straight
Diameters: Fine, Medium, Thick
Conditions: Untreated, Color-Treated, Dry, or hair damaged from Heat, Chemical, or Physical styling

FRAGRANCE

A hint of blood orange citrus, heart of wild orchid, and a blonde wood finish.