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This ultra-moisturizing mask enlivens over-worked and over-styled strands for soft, springy styles. Plus, we upped the size (from 5 fl oz to 6.7 fl oz), so your curls can get even more love. Now enhanced with a blend of oils (Avocado, Coconut, Jojoba) and butters (Shea, Cocoa) – to deeply hydrate hair, reduce frizz, and add shine.

This weekly mask reduces frizz and nourishes hair to leave it moisturized for up to 72 hours – for shiny, smooth, soft strands.

Parched hair? Pamper it. Packed with our 6-Oil Blend and boosted with Castor Oil, this potent heated oil envelopes tresses in hydration – for a nourished, smooth finish, and a luxe self-care experience.

What’s your damage? This multi-tasker cures all: it smoothes, provides light hold, protects against heat damage, builds bonds to fortify hair fibers (instantly and over time, with repeat use), helps prevent breakage, and cooks dinner (j/k). Plus, it leaves behind a healthy glow. Infused with Bond-Building Technology and Honey Protective Complex.

What's the difference between Glow Bond-Building Styler and Repair Blow Dry?

Glow Bond-Building Styler deeply repairs hair and builds bonds to protect against future damage. It’s used before blow-drying or air-drying – or, as a finisher. Repair Blow Dry helps repair hair, and keeps blow-dries looking smooth for up to three days.

This mist protects dried hair against heat tools (up to 450 degrees), repairs damage, and fortifies hair fibers to strengthen and help prevent breakage – for a healthy glow. Plus, it conditions and tames frizz; and revives hair between washes. Infused with Honey Protective Complex.

Land-locked? Beach, please. Make waves wherever you go with our new, limited edition Surf Styling Leave In. This UV-protective gel-creme conditions, detangles, and fights frizz – for the softest waves under the sun.

This first-of-its-kind concentrate swells each strand – thanks to Emblica technology. Follow with your fave Bb.Thickening styler for lush, plush movement that stays up – all day.

This invigorating scalp refresh instantly removes product buildup, oil, and impurities.

A highly restorative, daily fluid for petal soft, instantly healthy-looking hair.

An overnight treatment to help reverse the appearance of damaged hair – for swingy, silky (de-stressed) strands by A.M.

This pre-shampoo masque nourishes and hydrates – leaving hair soft, silky, and ultra-manageable in one use.