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Bb.Bond-Building

Build new bonds and repair hair from the cortex to the cuticle.

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Now enhanced with curl-loving oils + butters.

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Our signature 6-oil blend helps moisturize, defrizz, and soften - for shiny, hydrated hair.

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Delivers up to 72 hours of hydration, high-humidity protection + frizz reduction.

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The heat-protecting formulas you love with a whole new look.

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Meet our brand-new Illuminated Blonde collection.

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Our post-color radiance-boosting cleansing routine + pigment-preserving treatments powered by PRO ColorShield technology.

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Refresh, revive, and lightly scent styles on day 2 (or 3, or 4…).

Bb.Seaweed

Our nutrient-infused routine for a healthy, blanced scalp and luminous hair + effortless, air-dried styling.

Bb.Sumo

Five high-definition stylers that make the cut.

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Treat scalp and strand to a reset with weekly cleansers that calrify and refresh.

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