ILLUMINATED
BLONDE
SHAMPOO

This gentle purple shampoo helps
illuminate blonde hues by neutralizing
brass and enhancing tone. It also
hydrates hair to leave it moisturized
and conditioned. Free of sulfate cleansers.

See Illuminated Blonde Shampoo in action >

ILLUMINATED
BLONDE
CONDITIONER

This hydrating purple conditioner helps
illuminate blonde hues by neutralizing
brass and enhancing tone — all while
leveling up moisture, leaving hair feeling
soft and detangled.

See Illuminated Blonde Conditioner in action >

ILLUMINATED
BLONDE TONE
ENHANCING
LEAVE IN

This purple lightweight leave in formula
neutralizes brass and enhances tone,
while hydrating, reducing frizz, and
smoothing the cuticle for soft,
healthier-looking hair. It also provides
heat protection up to 450°F.

See Illuminated Blonde Tone Enhancing Leave In in action >

THE ULTIMATE
BLONDE TRIO

Try these trial-sized options to start,
love them – then level up to
full-size later. Sounds cool.
We got nothing. Try again.
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