All day volume starts with a mask. This lightweight in-shower treatment, powered by Emblica Technology, plumps strands from roots to ends for a thicker, fuller, volumized look. Hair is instantly detangled and strengthened to protect against breakage, helping you keep the locks you have longer. Mask but not least, it improves manageability and nourishes your scalp, too. Voluminous hair that looks and feels healthier? Now that’s big.

From big, bouncy blow dries to everyday fullness, this Emblica-powered leave in plumps individual strands while conditioning and moisturizing hair for soft, moveable volume that lasts all day. It goes big for hair in other ways, too, providing all-day frizz reduction, strengthening against breakage, and protecting hair from heat styling. Just shake and spray to see the volume for yourself––the proof is in the plumping.

This lightweight shampoo instantly preps hair for soft, touchable, moveable volume that lasts all day. (Same formula you know and love.)

This new, updated formula provides lightweight moisture – and contains Emblica technology, which expands each strand for voluminous, full-bodied styles.

This pre-styler spray increases hair thickness before you blow dry to achieve desired volume - for your lushest blow dry ever.

This heat-protective mousse gives the same volume you love, but with a new, moisturizing formula – for a soft, cushiony (crunch-free) feel.

This translucent dry finishing spray adds volume, lift, and airy texture – instantly.

This heat-protective cream helps inflate blow dries to luscious new heights. Spiked with strand-swelling Emblica technology, the formula infuses hair with major volume.

All the hold. None of the crunch. Create voluminous, bouncy curls with this lightweight mousse. Now enhanced with a rich blend of oils (Avocado, Coconut, Jojoba) and butters (Shea, Cocoa) – to deeply hydrate hair, reduce frizz, and add definition.

Our original wavemaker for matte, beachy waves with a bit of grit.

Wash for buoyant body and soft, seabreezy texture.

A lightweight, moisturizing conditioner for buoyant body and soft, seabreezy texture.

This invigorating shampoo helps reduce breakage when used as a part of the Full Potential regimen.

This nurturing conditioner helps reduce breakage when used as a part of the Full Potential regimen.

This highly potent treatment promotes strength and elasticity when used as a part of the Full Potential regimen.

This dry shampoo instantly creates volume, adds texture, absorbs oil, and refreshes styles.

This tinted dry shampoo absorbs excess oil, boosts texture, and enhances and refreshes color.

This tinted dry shampoo absorbs excess oil, boosts texture, and enhances and refreshes color.

Part mousse, part creme – this body-building styler helps add lift and enhance curls.